Date of Last Revision: May 1, 2009

1 What is Blueleo?

Blueleo is a website that gives parents the tools they need to organize their busy lives; stay in touch with their friends in a shared and intimate environment; and navigate the wide variety of kids' and parents' resources in their neighborhoods.

2 How can I make friends on Blueleo?

There are two ways you can make friends on Blueleo:

1. By Using the "Search Users" Box: Enter a friend's name in the search box located in the navigation menu of your Home Page. Once you find your friend, click on the "Send Friend Request" icon. Your "friend request" will show up on your friend's Home Page, and once he or she accepts your request, you will get a notice on your Home Page saying that your friend has accepted your request. Your "new" Blueleo friend will now appear in your list of Blueleo friends.
2. By Using the "Invite Friends" Icon: Click on the "Invite Friends" icon located in the application menu of your Home Page. The first step here will help you find friends from your webmail addressbook who are already using Blueleo. Currently we are only supporting Gmail, Yahoo and Hotmail accounts. Once you input your webmail username and password, you will see a list of your friends who are already using Blueleo. You can send friend requests to the contacts you have selected from this list.

3 How can I invite friends to join Blueleo?

Inviting friends to join Blueleo is easy. Just click on the "Invite Friends" icon located in the application menu of your Home Page. The first step will ask you for your webmail username and password and then show you a list of your webmail contacts who are already using Blueleo. You can send friend requests to the contacts you have selected from this list. Currently we are only supporting Gmail, Yahoo and Hotmail accounts. The second step will let you send invitations to your web contacts who are not on Blueleo. Finally the third step will let you send invitations to your friends who are neither on Blueleo nor in your webmail addressbook. Of course you don't have to go through all the steps. Just hit Skip to go to the step you'd like.

4 What can I do on Blueleo?

Here are some of the things you can do on Blueleo:

1. Use a Smart Calendar that automatically updates with each event you set up on Blueleo
2. Send Customized and Themed Event Invitations to your friends and keep track of RSVPs
3. RSVP to Your Friends' Events. When you get invited to a friend's birthday party or event, the event invitation will first show up on your Blueleo Home Page, telling you whether you are free or busy at that time. If you accept the invitation, the Event details will be stored in your Blueleo Calendar and in Your Friends' Events Page.
4. Schedule Playdates & Dates without the need to enter each date manually on your calendar.
5. Keep Track of all your Events and Event Details in one location
6. Search for Local Resources from a database of over 4,000 New York City venues in the areas of Classes for Children & Teens, Special Needs Classes, Mommy Classes & Support Groups, Public & Private Schools, Tutors, Birthday Party Venues, Birthday Party Entertainers, Birthday Cake Shops, Pediatricians, Childcare Agencies, Donating & Volunteering Opportunities, Camps for Children & Teens, Baby & Kids' Stores and Kid Friendly Restaurants. You can filter your search by category, theme and location.
7. Review Resources & Become a Fan of the ones you like so that other Blueleo members and your friends can benefit from your knowledge of these venues.
8. Post a Listing for buying, selling, trading or donating items such as Baby & Kid Products, Clothing, Furniture, Strollers, Games, Toys, Books, DVDs, etc; and finding services and resources such as Babysitters, Nannies, Babynurses, Tutors, Housecleaners, Real Estate, etc.
9. Send News Alerts to your friends when you need to alert them to something that is important to you or when you need their advice -- for example, when you are looking for a pediatrician in your neighborhood, want to recommend a babysitter to your friends or need to remind them of an upcoming event.
10. Post Updates about yourself on your Blueleo Home Page, telling your friends what you're doing, where you are, what you are thinking, etc.
11. Create a Profile that tells your friends more about yourself.
12. Keep Track of all of the above on your Blueleo Home Page which contains your Blueleo Calendar, Blueleo Profile, Updates, Event Invitations, News Alerts, Friend Requests, Blueleo Friends, Upcoming Events, Blueleo Listings, Favorite Blueleo Resources, and short cuts to all Blueleo tools.

5 What is so special about My Blueleo Calendar?

Your Blueleo is a Smart Calendar. What that means is that everytime you make a date or a playdate with your friends on Blueleo; or send them birthday or event invitations, you don't have to enter every single event manually in your calendar. Blueleo automatically does that for you. Your Blueleo Calendar also stores all event details when you RSVP to your friends's events. And if you like, you can change your RSVP status directly from your Blueleo calendar.

You can customize your Blueleo Calendar for your family by adding color-coded tabs for each family member. This way, you can view and use either one, multiple or all calendars at once. Your Blueleo Calendar also shows all of your family's upcoming events in a summary pane to remind you of your upcoming appointments and events.

6 Can I keep an individual calendar for each family member?

Yes. When you first open your Blueleo Calendar, you can only see one tab, My Calendar, but you can easily add other tabs to it. This way, you can view and use either one, multiple or all calendars at once.

7 Who can see my Blueleo Calendar?

No one, but you can see your Blueleo Calendar. Your Calendar is completely private and Blueleo does not currently have a feature that allows you to share your Calendar with others on Blueleo.

8 Can can I share my Calendar with my friends on Blueleo Calendar?

Blueleo does not currently have a feature that allows you to share your Calendar with others on Blueleo.

9 You keep talking about setting up "Events" on Blueleo. How does that work?

There are four types of "events" you can create on Blueleo: birthdays; events; playdates; and dates. If you are planning an event such as a birthday party, a baby shower, a school benefit, etc., you can send customized and themed invitations to your friends from Blueleo. Your friends don't have to be Blueleo members to receive and RSVP to your invitation. Once you send a Blueleo event invitation, your calendar stores all the relevant event information, so that you don't have to manually enter it yourself. Blueleo also keeps track of your friends' RSVPs and their messages on a page dedicated to your Event.

Alternatively, when you get invited to a friend's birthday party or event, your Blueleo invitation will first show up on your Blueleo Home Page, telling you whether you are free or busy at that time. If you accept the invitation or RSVP "Maybe", the Event will go into your Blueleo calendar. Regardless of your RSVP status, you will have access to the Event Detail Page that stores all event information. You can change your RSVP status and RSVP message at any time from this page.

Playdates and dates are quick events that you set up with your parent friends. You don't have an option to select themed invitations for these types of Blueleo Events, because dates and playdates are casual and frequent events. Apart from this, playdates and dates work the same way as birthdays and events.

10 Can I send Blueleo Event Invitations to my friends who are not on Blueleo?

Absolutely. You can send Blueleo Event Invitations to your friends who are not on Blueleo by typing their email addresses manually in the "Create Event" forms. Once your friends receive your invitation, they can click on the Reply link and access the Event Detail Page for your event. Your friends can RSVP and post a message from this page. However, your friends who are not Blueleo members will not have access to other parts of Blueleo.

11 I just registered on Blueleo and I see nothing on my Blueleo Home Page other than my Blueleo Profile. Why is that?

Your Blueleo Home Page will fill in with information as you use Blueleo. Here are some quick things you can do to get started:

1. Start by searching for your friends on Blueleo and sending them friend requests. If you don't see any of your friends on Blueleo, invite them to join so you can enjoy Blueleo with your friends.
2. Your Blueleo Calendar already stores all Blueleo events automatically for you. Therefore, make your Blueleo Calendar your main calendar where you keep all your family's events and appointments. Create individual tabs for your family members and start filling them in. Notice that a summary list of your Upcoming Events will appear on your Home Page once you use your Calendar.
3. RSVP to Your Friends' Events. When you get invited to a friend's birthday party or event, the event invitation will first show up on your Blueleo Home Page, telling you whether you are free or busy at that time. If you accept the invitation, the Event details will be stored in your Blueleo Calendar and in Your Friends' Events Page.
4. Post a quick Update on your Blueleo Home Page, telling your friends what you're doing, where you are, what you like or what you are thinking.
5. If you are planning an event, send your friends a Blueleo Event Invitation that is custom designed for each event type. Keep track of your friends' RSVPs and messages on your own Event Page.
6. Schedule a date or a playdate with a friend without having to enter the details in your calendar.
7. Look for local New York City resources for you and your child. You can filter each resource topic by category, theme and neighborhood.
8. While you are searching for a resource, write a review for the venues you already have experience with so that other Blueleo members can benefit from your knowledge of these venues.
9. Become a "Fan" of a resource as a way of sharing with your friends how much you like a specific venue. A summary list of your favorite resources will appear on your Home Page for your friends to view. Don't worry, you can stop being a fan of a resource whenever you'd like.
10. If you are looking to buy, sell or donate an item or are looking for a resource, post a listing on Blueleo Listings in the category and neighborhood of your choice. Again, a summary of all your listings and the listings you have replied to will appear on your Home Page.
11. If you need to alert your friends to something that is important to you or you need their advice, send your friend(s) a News Alert.
12. If you haven't created your Profile information during registration, start filling it in now to tell your friends more about yourself.

12 Who can see my Blueleo Home Page?

Only you and your Blueleo friends can see your Blueleo Home Page, but not all of the information on it. The table below shows the information viewable only by you and by your friends on Your Homepage.

Table 1 - Home Page Privacy

Information Viewable Only By You on Your Blueleo Home Page	Your Upcoming Events
	Your Blueleo Event Invitations
	Your Friend Requests
	Your Calendar
	Blueleo Listings You've Responded to
Information Viewable By You and Your Friends on Your Blueleo Home Page	Your Blueleo Profile
	Your Favorite Blueleo Resources
	Your Blueleo Listings (without the replies, comments or questions posted in response to your Listings)
	The Name and Number of Your Blueleo Friends
	Mutual Friends
	Mutual Events (viewable only by friends invited to the same event as you)
	Blueleo Updates (a friend can only see his/her own Update and his/her Reply to an Update)
	Your News Alerts (a friend can only see his/her own Alert and his/her Reply to an Alert)

13 Does Blueleo have any privacy settings?

We built Blueleo to make it easy to share information with your friends and other parents. As parents ourselves, we wanted to keep things simple and separated User Content into three separate categories of privacy: User Content that is viewable only by you; User Content that is viewable by you and your friends; and User Content that is viewable by the public. As a result, you don't have to worry about dealing with complicated privacy settings when you use Blueleo.

14 Can you explain what User Content that I generate is viewable only by myself?

Blueleo Calendar

Your Blueleo Calendar can only be used and viewed by you.

Blueleo Event Invitations

You can use Blueleo to send event invitations to your friends. The vent Invitations you receive from your friends get collected on your Blueleo Home Page so that you can RSVP to them. These invitations can only be viewed by you.

Upcoming Events

Your Blueleo Home Page shows a summary list of your Upcoming Events in order to remind you of your appointments. This list can only be viewed by you.

Friend Requests

You will enjoy Blueleo a lot more if you connect with your friends on it. To make friends on Blueleo, you can search for a friend's name, and once you've found your friend's name and/or photo, you can send him or her a request to be friends on Blueleo ("Friend Request"). Your Friend Requests get collected on your Blueleo Home Page so that you can either accept, decline or delete them. Your Friend Requests can only be seen by you.

Blueleo Listings You've Responded to

Your Homepage will pull up a summary list of all the listings you've responded to on Blueleo so that you can keep track of all the items you are interested in. This list can only be viewed by you.

15 Can you explain what User Content that I generate is viewable only by me and my friends?

Your friends can see the following information on your Blueleo Home Page:

Your Profile Information

When you register with Blueleo, you create your own profile. Except for your name and location, filling out your profile is entirely optional, and how much information you want to provide is completely up to you. Once you fill out your profile, your friends can see it on your Blueleo Home Page.

Blueleo Updates

Your Blueleo Home Page will show "Updates" from your friends as well as your own "Updates". When a friend visits your Home Page, he or she can only see his or her own Updates, or his or her own replies to an Update.

News Alerts

Your Blueleo Home Page will show "News Alerts" from your friends as well as your own "News Alerts". When a friend visits your Home Page, he or she can only see his or her own News Alerts, or his or her own replies to a News Alert.

Blueleo Listings

Your Homepage will pull up a summary list of all the "Listings" you posted on Blueleo. Your friends can see this list, but without the the replies, comments or questions posted by others in response to your "Listings".

Your Favorite Blueleo Resources

While you are reviewing Blueleo Resources, you can become a "Fan" of a resource as a way of sharing with your friends how much you like a specific venue. Your Homepage will store "Your Favorite Blueleo Resources", and your friends can see this list.

Your Bluleo Friends & Your Mutual Friends

When your friends visit your Home Page, they can see your other Blueleo friends as well as your mutual Blueleo friends. However, they cannot view your other Blueleo friends' Home Pages, unless these other friends are your mutual friends.

Your Mutual Events

When your friends visit your Home Page, they can see the Invitations for the events that they also have been invited to.

My Events and My Event Detail Pages

Once you send event invitations on Blueleo, Blueleo creates a list of all your events ("My Events") as well as detailed pages that show the time, place, organizer and RSVP info for each Event ("My Event Details"). My Events and My Event Details are viewable by friends who are invited to those specific events.

16 Can you explain what User Content that I generate is viewable by me and the public?

Information that Enables Your Friends to Find you on Blueleo

Blueleo works much better when you connect with friends. Your name, location and photo can be viewed by the public so that your friends can identify you on Blueleo and send you Friend Requests. You don't have to upload a profile photo, and if you choose not to, we will display a default avatar in its place. If you choose to upload a profile photo, your photo will become publicly available.

Your Blueleo Listings

Blueleo Listings enable users to connect with each other by posting classified ads on the Site. You can use Blueleo Listings to post classified ads for buying, selling, trading or donating items such as Baby & Kid Products, Baby & Kid Clothing, Baby & Kid Furniture, Strollers, Games, Toys, etc; and finding services and resources including Babysitters, Nannies, Babynurses, Tutors, Housecleaners, Real Estate, etc. All Blueleo Listings are viewable by you and by all members of the Blueleo network to give your classified ads the maximum possible audience. However, the replies, comments and questions you post in response to a Blueleo Listing can only be viewed by the person who posted that particular Listing.

Blueleo Reviews

Bluleo Resources provides you with a live and edited database of over 4,000 New York City venues for children and parents. While you are searching for a resource on Blueleo, you can post a review for the ones you already have experience with. These reviews are viewable by you by and by all members of the Blueleo network.

17 Can you summarize what User Content that I generate is viewable only by myself, my friends and the public?

Table 2 below summarizes the User Content into the three separate privacy categories.

Table 2 - Content Privacy on Blueleo

Blueleo Content Viewable Only By You	Your Password*
	Your Birth Year*
	Your Email Address*
	Your Blueleo Calendar
	Your Blueleo Event Invitations
	Your Friend Requests
	Your Upcoming Events
	Blueleo Listings You've Responded to
Blueleo Content Viewable By You & Your Blueleo Friends	Your Birth Month and Day*
	Your Blueleo Profile (completely optional)
	Your Blueleo Updates (a friend can only see his/her own Update or his/her Reply to an Update)
	Your News Alerts (a friend can only see his/her own Alert or his/her Reply to an Alert)
	Your Favorite Blueleo Resources
	Name and Number of Your Blueleo Friends
	Mutual Friends
	Mutual Events (only friends invited to the same Event as you)
	My Events & My Event Details (only friends invited to your Events)
	Your Friends' Events (only the Events you are invited to)
Blueleo Content Viewable By You & the Public	Full Name
	Profile Photo (only if you choose to load it)
	Location
	Blueleo Reviews (only by members of the Blueleo network)
	Blueleo Listings (only by members of the Blueleo network and without the replies, comments or questions posted in response to your Listings)
* Information required to register